Emery's Log of
When my friend Ray told me he was launching his homebrew D&D toolkit on Kickstarter I jumped at the chance to help in any way I could. What started as animating a promotional video for a client turned into adopting the role of art director. I caught the bug - I found myself creating content for the Kickstarter page, the Running Off The Rails Instagram page, paid ads, and anything I could to really make this a proper campaign.
Ray set up the foundations and tracked analytics, and we tailored the content to the data. Below is a taste of the experience of the campaign across multiple channels.
Designer: JJ Surkin, Raymond O'Connor
Animator: JJ Surkin
Art Director(s): JJ Surkin